CAROLYN ZIGMUND
 

Wright Brand Bacon

Tyson had a brand no one had heard of: Wright Brand Bacon. We were tasked with taking them out of their packaged goods comfort zone and, do it all on a shoestring budget. Turns out people are pretty pork obsessed. So, we made a series of digital shorts showing how much bigger and better Wright Brand is than the competition's. When I say, "shoestring," I mean it. The studly guy in the striped sweatshirt is not an up-and-coming actor or seasoned SAG talent, it's my husband, Michael.