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Healthcare 

 

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SelfChec.org awareness launch: Us folks of a certain age know that we should be doing monthly self checks as early prevention against cancer. It's just a thing you know, unless, perhaps you don't. This guerrilla campaign that ran in NYC is provocative, not preachy; tongue-in-cheek, not heavy-handed. I love everything about it, except the logo that the client mandated we keep. [Insert heavy sigh here.] Anyways, with any luck, it will help convince younger people that they are not infallible and, by doing so, help save some lives. 

UFULU period poverty website launch: This UK charity works directly with women in Africa to help end period poverty: creating it meant a lot to me.

Covid thank you campaign for Mass General employees: When the virus hit, the doctors, nurses, and administrators stepped up to care for people who were sick with limited resources and at great risk to themselves. These people are heros and this campaign felt like giving a little back.

Beverly Hospital and Carney Hospital campaigns: two different approaches for two vary different Boston-area hospitals.

Medical devices: you can't talk healthcare without products like AEDs, EMRs and bedside tools that streamline care and improve patient outcomes. This is some of that
type of work. 

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