CAROLYN ZIGMUND
 

TAG Body Spray

I debated sharing this older work given the #metoo movement. But, I am and here's why: while the content is sexy, women are the ones calling the shots.​ With Axe being the #1 body spray amongst teenage boys, TAG wanted to get a foothold in the market. We played into the fact that guys like to flirt with danger, used cautionary messages, amped up the immature pranks and cast Joanna Krupa (as the nurse) before she became a Bravolebrity on "The Real Housewives of Miami." (You're welcome, Joanna. P.S.: I'm still waiting for that fruit basket you owe me). In the end, for all the fair 'warning' we gave, guys just couldn't stay away from TAG. 



​