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Ella Stein

There's nothing quite as satisfying as creating a brand from scratch. That's what we did with Ella Stein, a line of ethically-sourced and sustainable fine jewelry. The budget was tight, so we had to get scrappy and I got to do it all from defining the brand voice and directing photo and video shoots, to casting and styling the models–diversity of races, ages and sizes, please–and concepting collections and naming each piece jewelry. I mean, who wouldn't want to wear a Shaped Crusader ring or Cuff Love bangle?

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