CAROLYN ZIGMUND
 

Strayer University

Strayer, who? When the university came to us, they were in full- blown identity crisis mode. To attract new students, the university had to figure out who it was . . .and quickly.​ What differentiated Strayer, always came back to its graduates. They were motivated, strong-willed and self-made. People who truly embodied the tagline we created for them, "Only the Driven."​ So our mission was born. Strayer would become advocates for their graduates, not the other way around. ​We created a mini-documentary called, 'The Driven' featuring five former Strayer grads who, despite different background and goals, shared a common desire to better their lives through education. And, as is only fitting, our campaign turned out to be a little overachiever, itself. Six months after launch, new student enrollment  was up 12%.

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